Passion To Progression

Yes, you heard that right. Lickcious had reached  Shark Tank India Season 5 The pitch was done, the cameras had rolled, and even the deal had already happened with Anupam Mittal . It was one of those moments that could have changed everything for a young brand. But then, one call changed everything . That call wasn’t about celebration. It was about their episode not going live. Instead of hearing about their air date, they were told that their segment would not be included in the final broadcast due to editorial decisions. And just like that, a story that had already been filmed… was never fully seen. Because what they were building was never going to be easy in the first place. Why Building In A Taboo Market Is the Toughest Startup Decision In India, some businesses are difficult not because the market is small, but the real challenge lies in how uncomfortable people still feel talking about them. While many founders choose safer categories to build in, a few decid...

Y ou know how some stories just stay with you? Like a melody that hums softly in your head long after it ends. Well, Tickle Your Art is one of those stories - heartwarming, real, and full of little miracles. Founded by Shweta Runwal along with her daughters, Dhriti and  Ira Ranka , from Pune . It’s not just a brand; it’s a reminder that art doesn’t need words to speak. And trust me, their journey is the kind that makes you pause, smile, and maybe tear up a little, too. When words couldn’t reach, but colors found a way Dhriti was born with Down Syndrome , which means she has one extra chromosome - or as I like to call it, an extra dose of magic. When Dhriti was born, Shweta didn’t know about Down Syndrome. The early days were full of confusion and communication wasn’t easy. But sometimes, life finds its own way to speak. Dhriti started talking at the age of five - but by then, she already had her own  language , which was art.  Her crayons became her words, her...

A Spark That Lit a Journey Sometimes, the most beautiful journeys begin unexpectedly. For Vritika, it all started during Diwali in November 2024. She wanted to make something special- a small Ladoo-shaped candle as a gift for her family and friends. Destiny played its role when a friend’s mother, who was looking for candles, "received that very first piece, marking the next step in Vritika’s journey."  And in a twist of fate, her first order came before the business even existed. From experimenting with simple designs to learning the process of heating, pouring, and moulding. That tiny moment lit a spark in her - a spark that would slowly grow into House of Aura Candles , where every candle is made with love and care.  Also Read   Snowberry India Success Story: The Rise Of Real Fruit Ice Creams & Korean Bingsu Craze Turning Pages Of Numbers Into Chapters Of Stories Before stepping into entrepreneurship, Vritika’s path was quite different. She started with CA s...

   From Silence in the Corners to Life on the Edge There was a time when homes felt too quiet no noise, no movement, just silence. Lockdowns made every day feel the same, like life had hit pause. The outside world felt unreachable. During that pause, we craved for life. Not noise, not screens, but a breath of green. People turned to plants for comfort   and for many, self watering plants became a saviour .   Suddenly, they felt like part of the family. Sometimes, they became mood lifters. Sometimes, just silent listeners and completely quiet, but always there. It feels like a small touch of nature inside our closed rooms. But as the world reopened and routines returned to normal ,  even self watering plants were sometimes  left behind-  dry, forgotten, tucked away in quiet corners . That’s when Kyari bloomed. Not just as a product, but as a thoughtful answer to a silent problem.  Also Read House of Aura - A Journey Of Creativity & Courage ...

Sometimes, big change begins with noticing something small - like what’s really in the water we trust every day.  The quality of water we use daily  from drinking to bathing   Purifit started with a simple goal to eliminate the unseen threats in our water, such as chlorine, limescale, and heavy metals, which silently affect our skin, hair, appliances, and overall health. What started as a modest product batch with high hopes soon turned into a movement. In just its first year,  The brand clocked ₹66 lakhs in revenue  - a testament to the growing awareness among Indian consumers and the trust Purifit had already begun to build. Clean Water, Clear Intentions : Purified Water’s Secret Role in Glowing Skin Purifit doesn’t just sell water filters. It offers peace of mind  - the kind you feel when your skin feels softer after a shower, or your washing machine works longer without breakdowns, or when you know your drinking water isn’t slowly harming yo...

  The Pain That Always Has Been There, But Never Talked About Period pain is still whispered about behind closed doors, where girls press their faces into pillows so no one hears them cry. It's the pain that makes you cancel plans, fake smiles and say “I’m fine” when you’re not. For five long days, she fought through the noise of life, meetings, classes, and still she smiles while inside, her body battled a storm of pain.                                                                                                               If you’re a woman, this is familiar. If you love a woman, you’ve seen this.    Every month, millions of women feel waves of pain crashing again and again… almost like...