Passion To Progression

  S ome dangers don’t look dangerous... until they happen. A wet bathroom floor. Smooth tiles right after a shower. A small slip that lasts only a second, but can leave behind fear, injury, and a memory no one forgets easily. The strange part? Most of us don’t treat this as a problem worth solving. We accept it as a normal part of life. The space in our home that feels the safest can easily become the riskiest simply because we stop paying attention to it. But sometimes, it takes only one moment to make us see an everyday risk diff erently. One Call. One Fall. A Whole New Beginning. A phone call can be many things. A quick update. A routine conversation. Something you answer without thinking twice. But sometimes, one phone call makes you stop. For Krishina, it was a call about her grandmother. She had slipped in the bathroom, a place the family believed was already safe because it had anti-slip tiles.  Thankfully, her grandmother was okay. But Krishina couldn't stop ...

Yes, you heard that right. Lickcious had reached  Shark Tank India Season 5 The pitch was done, the cameras had rolled, and even the deal had already happened with Anupam Mittal . It was one of those moments that could have changed everything for a young brand. But then, one call changed everything . That call wasn’t about celebration. It was about their episode not going live. Instead of hearing about their air date, they were told that their segment would not be included in the final broadcast due to editorial decisions. And just like that, a story that had already been filmed… was never fully seen. Because what they were building was never going to be easy in the first place. Why Building In A Taboo Market Is the Toughest Startup Decision In India, some businesses are difficult not because the market is small, but the real challenge lies in how uncomfortable people still feel talking about them. While many founders choose safer categories to build in, a few decid...