Luna Grip: From an Award-Winning PR Career to Making Homes Safer

 Some dangers don’t look dangerous... until they happen.

A wet bathroom floor. Smooth tiles right after a shower. A small slip that lasts only a second, but can leave behind fear, injury, and a memory no one forgets easily.

The strange part? Most of us don’t treat this as a problem worth solving.

We accept it as a normal part of life.

The space in our home that feels the safest can easily become the riskiest simply because we stop paying attention to it.

But sometimes, it takes only one moment to make us see an everyday risk differently.

One Call. One Fall. A Whole New Beginning.

A phone call can be many things.
A quick update. A routine conversation. Something you answer without thinking twice.
But sometimes, one phone call makes you stop.

For Krishina, it was a call about her grandmother.

She had slipped in the bathroom, a place the family believed was already safe because it had anti-slip tiles.  Thankfully, her grandmother was okay. But Krishina couldn't stop thinking about how much worse it could have been.

Two thoughts kept coming back to her:

• “What if next time she isn’t okay?”
• “If this could happen in our home, how many other families are facing the same risk?”

And suddenly, the question wasn't “Can I build a business around this?”

It was: “Can I actually do something about this?”

And That shift changed everything.

Unlearning, Learning and Building

Coming up with an idea is one thing. Actually, building it is another story.

Krishina was stepping into a product category that was completely different from her PR background.

After spending seven years building an award-winning career in PR, she decided to walk away from everything she already knew.

No detailed roadmap. No perfect strategy.

Just one thought: She wanted to build something meaningful.
And the search for answers began.

She started testing different surfaces, speaking to manufacturers, and understanding everything from formulations, grip strength to surface compatibility, safety testing, and manufacturing.

And most importantly, it had to make sense for the surfaces people already had. After all, every detail had to be perfect when people’s lives literally depend on it.

Months of R&D, testing, sleepless nights, countless doubts, and challenges kept pushing her to figure things out.

There were probably quite a few moments of doubt- wondering, 'Is this really going to work?' But gradually, the idea began to take shape.

Also Read : Nature, Roots & Risk: The Journey of Chokhat and Their Handicraft Home Decor Ideas That Redefined Indian Aesthetics

The Difference Between Feeling Safe vs. Being Safe

Before Luna Grip became a product, Krishina went to one of the biggest business fairs in the UAE.

And that’s where she noticed anti-slip tiles. They were supposed to make surfaces safer.

But what happens when those same surfaces get wet?

Still, people were slipping and falling... in bathrooms, by the pool, even in the kitchen. The solution was there, but it wasn't really solving the problem.

“What if the answer wasn't another tile, but something that could actually prevent the slip?”

And then, Luna Grip clicked

So, What Exactly Is Luna Grip?

Luna Grip is a DIY anti-slip gel designed to increase grip on wet surfaces.

The formula is non-toxic, child- and pet-safe, making it suitable for everyday spaces from bathrooms and kitchens to outdoor areas.

The gel works across a range of surfaces, including tile, marble, stone, ceramic, and porcelain.

How to use Anti -Slip Gel

Step 1: Clean your floors and make sure the surface is free of water and dirt.

Step 2: Apply the gel evenly across the floor, ensuring complete coverage.

Step 3: Wait for 10 to 15 minutes, then rinse the floor with water and dry it

One coat. One bottle. One year of peace of mind.

One application can last for up to a year, depending on the surface and usage.

The New Challenge: How Do You Sell a Solution People Never Knew They Needed?

Luna Grip wasn't selling something everyone already knew.

You don't casually walk into a store and say, “I'll take one anti-slip gel, please.”

The category itself needed explaining. So, the brand started getting creative with its marketing.

1.The 300-Bottle Challenge: Luna Grip launched online on 13 February 2025, and Krishina set herself a target: 300 bottles in three months.

But the number meant more than sales. She wanted Luna Grip in every UAE home within six months, because more than a million slip-and-fall accidents happen every year.

And even in a country like the UAE, often considered one of the safest countries in the world, there was still one place that could be made safer: our homes.

For her, it was simple: take the fall so others don't have to.

2.The Curiosity Test: At one point, Luna Grip removed all the branding and packaging from the bottle and conducted blind tests.

People could touch it, look at it, feel it and guess what it was.

A little unusual? Definitely. But it made people curious.
And curiosity became one of the ways Luna Grip got people to stop scrolling and actually pay attention.

3. Doorstep Deliveries: Even though Luna Grip had a courier team, Krishina still personally delivered orders on Sundays.For three to four hours, she would get on the road and deliver bottles herself.

Why? For her, every delivery was a chance to learn.

Sometimes, it's the first real conversation you get to have with your customer. Some customers invited her in for a glass of water, shared what made them buy the product and gave her honest feedback.

And those conversations gave her something no polished market report could fully provide.
Real people. Real homes. Real concerns.

Then came Instagram: It became a huge part of that journey. From day one, the brand kept experimenting with content, demonstrations and ways to make an unfamiliar product easier to understand.

But online wasn’t the only place they wanted people to experience Luna Grip. They needed people to feel the difference in real life.

Pop-Up Experiment

Luna Grip participated in pop-up events in Dubai, including their first event: the Real Mums UAE Beauty, Health & Wellness event.

The second event brought an unexpected win. Luna Grip got featured by some of the top influencers for free.

Their setup stood alongside brands like CeraVe, Hello Chef, and Fade Fit. 

Big brands, familiar names and somehow, Luna Grip was right there among them with water activation, T-shirts, banners, and a better setup.

But the sales didn't match the effort; after the first event had gone so well, that hit hard.

Still, the event gave them something sales couldn't.

For the first time, people could actually see and feel the product instead of just scrolling past it. The team also got useful feedback directly from customers.

Did they make money? No.

Did they make noise? Absolutely Yes.

On paper, it was a loss. But they walked away with visibility, recognition, and something harder to measure: people who may have scrolled past Luna Grip before now knew the name and remembered it.

Meta Ads: A Paid Push, An Unplanned Wave

A stranger once saw a Luna Grip ad and bought eight products within 48 hours.

First, she ordered two bottles. Then she came back for more.

Later, Krishina found out she was a mother of two. Whenever her children ran barefoot, she worried they might slip and get hurt.

Her reason for buying made the order even more meaningful. 

For Krishina, it showed that the right message could build trust.

But then came another reality of building a business online.

One week, sales suddenly stopped. The week before, there had been repeat orders and beautiful customer reviews.

“Then, the Meta ads stopped without warning.”

And for a founder already putting everything into the business, that kind of silence can feel brutal.

But just when things seemed stuck, Luna Grip's Instagram content went viral.

Orders started coming in again.

And Krishina realised something important: Success couldn't only be measured by revenue.

It could also be measured by how many people were becoming aware of a problem they had previously ignored. And how many homes were taking steps to prevent it.

India: A New Chapter

India was always part of the bigger picture for Luna Grip.

And when people started asking when the brand would launch here, Krishina knew the answer.

India wasn't just another market. It felt like a market where the product could genuinely matter.

Traditional wet bathrooms, slippery surfaces and an ageing population make fall prevention an important concern for many Indian families.

So, Luna Grip took the leap.

The soft launch in India brought 40 orders on the very first day.Within a week, that number had reached around 300 families.

Those numbers weren't just numbers for Krishina.

They felt like a message: Indian families were looking for ways to make their homes safer too.

So, she booked a one-way ticket to India and arrived with a limited stock of around 200 to keep up with the initial demand.

And suddenly, a brand that had started in the UAE was beginning a completely new chapter.

Will It Actually Work?

Of course, people had doubts. And honestly, they should.

Because when you're applying a chemical product to your floor, you don't just want someone saying, “Trust me.”

You want answers.

• Will it actually work?
• Will the floor become sticky?
• Do I need to reapply it after every mop?

Krishina kept answering these questions patiently through her content.

She also used the product herself, including in her own bathroom and on the floors of her parents and grandparents.

But the questions didn't stop there.

People also wanted to know whether “the product sold in India was made to the same standards as the one sold in the UAE?”

And sometimes, the best way to answer a question is to show people what's happening behind the scenes.

Krishina’s home in India practically became a warehouse.

Boxes everywhere. Bottles being packed. Weekend deliveries going out.

Orders had to be checked, packed, and sent out from home, turning everyday spaces into temporary storage and packing areas.

It wasn't the picture-perfect side of running a growing brand, but it was part of what building Luna Grip in India actually looked like - a founder doing whatever needed to be done.

Because when you're building something from scratch, sometimes your living room becomes your office, warehouse, and packing space all at once.

You Can't Control Everything. But You Can Control What You Do Next

Launching in India came with its own set of challenges.One of Luna Grip's first customers received a package that had been crushed during transit.

Krishina's first reaction? Panic.
Understandable. Especially when you're a young founder and every customer feels personal.

Thankfully, the product itself was completely fine.

But the incident exposed a bigger problem. Shipping from Dubai to India meant dealing with trucks, trains, multiple hands, and plenty of things outside their control.

Instead of simply saying, “It wasn't our fault,” they focused on what they could fix. Within a week, they worked on their logistics, upgraded the packaging and reinforced their boxes.

The problem became a lesson. And the lesson became an improvement.

As Luna Grip grew, they slowly learned that not everything could be planned or controlled. But you can choose what happens next.

Fix the packaging. Talk to the customer. Test again. Ask another question. Try another idea. Keep going.

For Krishina, building Luna Grip was never about getting everything right from day one.It was about being willing to find the answer whenever something went wrong.

Making Floors Safer Is Only One Part of the Mission

Today, Luna Grip is also partnering with Synergy India.

While Luna Grip focuses on making floors safer and helping prevent slips, Synergy India works around the person behind every step through rehabilitation, exercise, training and fall prevention.

Different approaches. One shared goal: Prevent falls before they happen.

And somehow, it brings the story back to where it started.

A phone call. A grandmother. A bathroom.

And one question: What if this could have been prevented?

Disclaimer: This blog is part of Passion to Progression (P2P), where we share real-life brand stories, underrated brands, and authentic business journeys based on our own research and storytelling. It does not include any paid promotions; all content is independently created to provide genuine insights into brand storytelling and startup growth. Any future collaborations will always be transparently disclosed.