Lickcious Appeared on Shark Tank… but one call changed everything.
Yes, you heard that right. Lickcious had reached Shark Tank India Season 5 The pitch was done, the cameras had rolled, and even the deal had already happened with Anupam Mittal . It was one of those moments that could have changed everything for a young brand. But then, one call changed everything . That call wasn’t about celebration. It was about their episode not going live. Instead of hearing about their air date, they were told that their segment would not be included in the final broadcast due to editorial decisions. And just like that, a story that had already been filmed… was never fully seen. Because what they were building was never going to be easy in the first place. Why Building In A Taboo Market Is the Toughest Startup Decision In India, some businesses are difficult not because the market is small, but the real challenge lies in how uncomfortable people still feel talking about them. While many founders choose safer categories to build in, a few decid...