From Silence in the Corners to Life on the Edge
There was a time when homes felt too quiet no noise, no movement, just silence. Lockdowns made every day feel the same, like life had hit pause. The outside world felt unreachable. During that pause, we craved for life. Not noise, not screens, but a breath of green.
People turned to plants for comfort and for many, self watering plants became a saviour. Suddenly, they felt like part of the family.
Sometimes, they became mood lifters. Sometimes, just silent listeners and completely quiet, but always there.
It feels like a small touch of nature inside our closed rooms.
But as the world reopened and routines returned to normal , even self watering plants were sometimes left behind- dry, forgotten, tucked away in quiet corners.
That’s when Kyari bloomed. Not just as a product, but as a thoughtful answer to a silent problem.
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Founders’ Story: Big Dreams, Small Beginnings
This story begins in a small town, with big hopes and the courage to try something new.
Agam Choudhary, born and raised in Sagar, Madhya Pradesh, was never the one to follow the crowd. While others memorized formulas, Agam was busy chasing ideas- selling, testing, trying, failing, and starting again.
For him, business was never just a school subject. It was his instinct. By the end of school, he was sure he wanted something different not a normal office job.
In 2017, he moved to Indore to perused a B.Tech degree at SGSITS, and that’s where the dream got direction. A year later, in 2018, he co-founded his first startup, RobotBanao.com, from a hostel room.
The startup sold electronic components online and clocked ₹13 crore in sales with nearly ₹90 lakhs in profit before even he graduated.
In 2021, Saksham Jain joined the journey. He saw beyond the pretty pots and green leaves .He saw the frustration sitting quietly behind them.” People loved bringing greenery into their homes.
But keeping those plants alive was a challenge. Forgotten corners, dry soil, overwatering- the intent was there, but the care was missing.
This was where Agam and Saksham found their common ground. Not just in building a business, but in creating something thoughtful self watering plants that made plant care easy.
They aimed to design indoor planters with water reservoirs and modern plant pots that could keep plants healthy without constant attention.
Something that makes nature easier to live with. That “something” would soon be called Kyari.
Kyari: Where Green Meets Innovation
In 2022 , Kyari was born. The name itself means “flower bed” in the regional language of MP & UP "a nod to their roots" . But it wasn't just about plants; it was about rethinking the experience of caring for them.
Most self-watering planters in the market were designed to look smart , but very few were actually solving the real problem... No one asked the most important question: how much water does a plant actually need?
Kyari did.
They studied how much moisture soil holds in a week and designed pots to match smart planters that give just the right amount, no more, no less and launched with a core promise:
Water once a week. That's all your plant needs".
The Poetic Series: Beauty with Brains
Their first product, the 4-inch Poetic Series, was not only aesthetically pleasing but also highly. They designed a thoughtfully crafted two-layered pot, where the space between the inner and outer shells stores just the right amount of water enough to keep the plant nourished for an entire week, no refills needed.
No overwatering. No forgetfulness. Just ease.With a price range of ₹299 to ₹399, the Poetic Series quickly became the heart of the brand, contributing nearly 90% of total sales.
Next Big Innovation: Hydrate - The Water Meter
What if your plant could tell you when it’s thirsty? That’s exactly what Hydrate, launched in August, does. Inspired by Japanese design, Hydrate changes color based on soil moisture:
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Blue = enough water
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White = time to water
You simply insert it into the soil. Within 15-20 minutes, it gives a signal - like a gentle reminder from the plant itself.
For Every Plant Parent: Watering Globe
Not everyone wants to switch pots. So Kyari created a bridge -a small globe with a big impact.
Just fill with water, insert into your existing plant pot at a 60–70° angle, and it’ll release water slowly, making any planter self-watering.
Solving the Supply Chain Puzzle
Shipping a live, healthy plant is no joke. Early on, Kyari struggled to ensure quality and freshness at delivery. Instead of giving up, they built a strong backend with nursery partners, defining quality parameters like leaf count and plant condition.
With 2,000+ plants shipped each day, Kyari has earned the trust of 5 lakh plant parents and counting.
Shark Tank India Appearance: A Pitch To Remember
When Agam and Saksham stepped onto the
Shark Tank India Season 4 stage, they had a fire in their eyes and solid numbers to support the pitch.
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Ask: ₹80 lakhs for 0.8% equity
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Valuation: ₹100 crore
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Sales: ₹1.75 crore (2022–23)
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Projected Sales: ₹23 crore (2024–25)
Although the final deal did not materialize, all the sharks admired their innovation, branding, and clarity. Anupam Mittal even praised their logo and design.
Ownership & Fundraising
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Agam Choudhary – 40%
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Saksham Jain – 37%
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ESOPs – 7%
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Investors – 16%
They raised ₹2 crore from a family friend and early co-founder of Robot Banao, giving the brand an early valuation of ₹40 crore.
Kyari’s Future Vision
More than pots and plants, Kyari is on a mission to bring mindful greenery into everyday life. Their dream? To make indoor plant care so effortless, it becomes a joyful ritual, not a forgotten chore.
They envision homes where plants are part of the decor story, and care becomes second nature.
Where to Find Kyari
You can explore Kyari’s full collection of self-watering planters and indoor greens on their official site: kyari.co. They deliver across India and also offer care bundles, gift sets, and combo packs.
Stay inspired by following them on Instagram: @try_kyari — for plant styling tips, customer stories, and behind-the-scenes from their journey.
Frequently Asked Questions About Kyari & Self-Watering Planters
Q1. What makes Kyari self-watering planters different from others?
A. Kyari planters are designed after studying how much water plants actually need in a week. The built-in reservoir ensures just the right amount of water is supplied -preventing overwatering or drying out.
Q2. Can I use Kyari self-watering planters for any type of indoor plant?
A. Yes! They work for most indoor plants like money plants, peace lilies, succulents(Succulents are drought-resistant plants that have adapted to dry, arid environments. They store water in their leaves, stems and roots, causing them to appear fleshy and thrive on neglect and dry soil. Overwatering is a common way to kill a succulent) snake plants, and more. You just need to choose the right pot size.
Q3.How long does delivery take, and is it safe for live plants?
A. Kyari ships across India with carefully packed plants to ensure freshness. Most orders arrive in 3-7 days depending on your location.
Note : Photos From Official Website : kyari.co.
Disclaimer: This blog is part of Passion to Progression (P2P), where we share real-life brand stories, underrated brands, and authentic business journeys based on our own research and storytelling. It does not include any paid promotions; all content is independently created to provide genuine insights into brand storytelling and startup growth. Any future collaborations will always be transparently disclosed.
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