Snowberry India Success Story: The Rise Of Real Fruit Ice Creams & Korean Bingsu Craze
Introduction: A Sweet Beginning In Delhi Starting a dessert shop in Delhi’s freezing winter? Honestly, it sounded kind of crazy. It was December 2023 people were shivering in blankets, craving hot chai and soups, not something frozen. But Piyush Aggrawal and Bunty Singh didn’t care about the “right timing.” They had an idea and a lot of guts. They opened Snowberry a brand focused on real fruit ice creams and Korean Bingsu with just a little hope and way too many questions. “What if no one shows up?” “What if this was a terrible idea?” But somehow… it clicked. By January, their fruit-based dessert s colourful, packed bowls of icy goodness went viral on Instagram. People were curious at first. Then obsessed. Soon, queues started forming. Snowberry wasn’t just another viral dessert brand , it became the unexpected winter surprise of Delhi . It’s only been a year, and Snowberry has already opened 9 outlets across India - in popular spots l...