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Showing posts from May, 2025

Matri: The Revolution in Period Pain Relief Inspired By a Dream Under a Kolkata Streetlight

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  The Pain That Always Has Been There, But Never Talked About Period pain is still whispered about behind closed doors, where girls press their faces into pillows so no one hears them cry. It's the pain that makes you cancel plans, fake smiles and say “I’m fine” when you’re not. For five long days, she fought through the noise of life  meetings, classes, and smiles while inside, her body battled a storm of pain.                                                                                                                 If you’re a woman, this is familiar. If you love a woman, you’ve seen this.    Every month, millions of women feel waves of pain crashing again and again… almost li...

Nature, Roots & Risk: The Journey of Chokhat and Their Handicraft Home Decor Ideas That Redefined Indian Aesthetics

The Beginning - When a House Started Feeling Like Home There are times when your home feels complete the furniture is in place, the walls are decorated  yet something still feels off. Not in a big way. Just… a little empty. That’s exactly how Prachi Bhatia felt. Her home had everything, but it lacked that personal touch  the kind that brings comfort, memories, and warmth. So instead of ignoring that feeling, she followed it. With her love for  nature-inspired decor , ethical design , and all things meaningful, she started Chokhat Home Pvt. Ltd.  - a brand that reimagines handicraft home decor ideas to bring more than just design into a space. It brings feeling. Chokhat is built on simple values: keep it beautiful,  thoughtful and affordable. Every product tells a story. Every corner it touches feels a little more alive. Today, Chokhat has found its way into thousands of homes across India - and even reached Shark Tank India with a business that crossed ₹1...